Into every generation, a universally hated children’s television character is born. This, of course, poses a unique problem in a world of smart TV operating systems and content recommendation engines.

Amazon has more than 1,000 generative AI applications built or in the works, which will reduce the number of employees Amazon needs, CEO Andy Jassy says.   Amazon is pouring money into artificial intelligence, and its investments are starting to take shape. CEO Andy Jassy detailed a few in his recent message to employees:  Amazon […]

By Chris Hogg, Chief Revenue Officer, Lotame   AI-powered tools promise smarter targeting, faster insights, and better business outcomes. But without a durable, privacy-first identity strategy, they can’t deliver. Why? Because the data these tools run on is typically incomplete, inconsistent, or disconnected. The fragmentation of media means that while signals arrive from dozens of […]

Building wraps are all over San Diego this week as Comic-Con takes over the city, but none beckoned us over more than the sight of a looming Pedro Pascal as Reed Richards in “The Fantastic Four: First Steps” (the rest of the cast was on the oversized poster, too…). Underneath the huge banner, at Martin […]

There’s no better call to action than money in the pocket. More than 1,000 consumers in L.A. were blessed with dollar bills by Jamba’s roving street teams to use for the brand’s $1 smoothie deal on National Smoothie Day, June 21. The Blended for Everyone campaign, a follow-up to the brand’s 2024 repositioning, Hello Sunshine, […]

Ad agency hold cos have broadcasted their earnings. As AI and acquisitions transform their businesses, there are clear winners and losers. With media as a strong spot, we discuss the paradox of “transparent nontransparency.”

ChatGPT gives SEO marketers more human-like responses to queries, while Gemini explains technical SEO better in generative AI test. Retail marketers have likely tapped generative artificial intelligence tools ChatGPT and Google Gemini in the past year to help them with their tasks, including search engine optimization.   The large language models are valuable tools to […]

Every April, something fascinating happens in the desert. Brands spend millions activating around Coachella. Then they spend the next three months trying to figure out if any of it actually worked. This isn’t just a festival problem; it’s a reflection of our industry’s broken approach to measuring media effectiveness. And while it’s true, it isn’t […]

The web is hurting. Google is doing splendidly. The second quarter was a “standout,” Alphabet CEO Sundar Pichai told investors on Tuesday, with “robust growth across the company.” Pichai’s use of the word “the company” is notable, though. Google’s total revenue grew by 14% to $96.4 billion in the quarter, and its net profit was […]

Anna Rose Pardue, Director of Communications at Morning Consult, breaks down three key reasons to include data in your PR storytelling strategy.